Ram is celebrating its agricultural bonds with a new model designed specifically for America’s farm families. The Ram Harvest Edition is the industry’s first agricultural market-specific truck and you’ll be able to get it in two new colors: Case IH Red and New Holland Blue.
“The Ram Harvest Edition marks the first time that Ram dealers will be able to stock trucks that exactly match the colors of two of the most popular lines of farm equipment in the nation,” said Mike Manley, Head of Jeep & Ram Brands – FCA Global. “Farmers have been asking for these colors, and Ram is proud to be the first in the industry to be able to offer them. The Ram Harvest Edition truck will allow farm families to get their work done while proudly showing their agricultural brand loyalty.”
The Harvest Edition will be available across the Ram 1500, 2500 and 3500 lineup, in all four-door Quad, Crew and Mega Cab configurations. It’s also going to be available on all box lengths and all powertrains, including 5.7-liter HEMI V-8, 6.4-liter HEMI V-8 and 6.7-liter Cummins Turbo Diesel.
Harvest Edition trucks are loaded with features that are designed to work. Among them, a ride-height increase of one inch and aggressive on/off-road tires. Ram 1500 Harvest Edition trucks are designed to help owners comfortably and confidently navigate rough farm roads and pastures.
Also included in the farm-life essentials:
- Black tubular side steps.
- Durable spray-in bedliner.
- Fold-out bumper step and mud flaps.
- Rubber floor mats.
- Skid plates and tow hooks (4×4).
- Heated seats.
- Heavy Duty models also come with on/off-road tires and add a cargo-view camera.
Because Ram knows farmers are tech savvy, the Harvest Edition comes standard with an 8.4-inch Uconnect 4C touchscreen radio with navigation, 4G Wifi, Apple Car Play and Android Auto. This gives buyers seamless connectivity, fingertip access to smartphone map mirroring, and up-to-the minute weather maps and forecasts.
The Harvest Edition features a premium exterior appearance packed with bright highlights, including a chrome “Wave Mesh” luxury cross-hair grille. Also look for bright front and rear bumpers, 17-inch chrome wheels (1500 models, 18-inch polished aluminum on Heavy Duty models). In addition to that, there will be chrome mirrors, chrome door handles and chrome-tipped dual exhausts (V-8 1500 models).
The Ram Harvest Edition package also includes body-color (or Bright Silver) wheel flares and upper facia (1500). In addition to Case Red and New Holland Blue, Harvest Edition Ram trucks are also available in Bright White and Brilliant Black. Monotone and two-tone with Bright Silver color schemes are available.
Ram 1500 Harvest Edition MSRP starts at $39,910, plus $1,395 destination charge. Ram Heavy Duty models start at $46,235.
Since its launch as a stand-alone division in 2009, the Ram Truck brand has steadily emerged as an industry leader.
Creating a distinct identity for Ram trucks has allowed the brand to concentrate on core customers and the features they find valuable. Whether focusing on a family that uses a Ram 1500 day-in and day-out, a hard-working Ram 3500 Heavy Duty owner or a business that depends on its Ram ProMaster commercial van every day for deliveries, Ram has the truck market covered.
In order to be the best, it takes a commitment to innovation, capability, efficiency and durability. Ram Truck invests substantially in its products. They infuse them with great looks, refined interiors, durable engines and exclusive features that further enhance their capabilities.
Ram continues to beat the competition in the most sought-after titles:
- Best owner loyalty of any half-ton pickup.
- Highest torque ever.
- Longest-lasting line of pickups.
- Best-in-class fuel economy and longest range with EcoDiesel.
- Most luxurious trim available with Tungsten Edition.
- Highest 5th wheel towing capacity.
- Best ride and handling with exclusive link coil rear and auto-level air suspensions.
- Most interior space with Ram Mega Cab.
- Best-in-class gas towing.
- Highest snow plow rating.
- Most capable full-size off-road pickup.
Truck customers, from half-ton to commercial, have a demanding range of needs and require their vehicles to provide high levels of capability. Ram trucks are designed to deliver a total package.
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