Best of Live

Best of Live: Bunker Labs

How I Turned $1,200 into $160M -Dan Alarik

Founder and CEO of Grunt Style, Daniel Alarik dropping some knowledge on how he turned $1,200 into a $160 MILLION brand. #Muster Bunker Labs Bay Area

Posted by Bunker Labs on Wednesday, October 25, 2017

How do you do when you’re all alone? You can’t win battles and wars by yourself. No matter how good you are, eventually the numbers will overwhelm you. It is the same concept in business. At Bunker Labs, Daniel Alarik, CEO of Grunt Style, stresses the importance of teamwork in business.

Bunker Labs

The United States military is successful because of the teamwork that is employed. Certainly, we have great technology and amazing equipment, but it would all be for not if we weren’t able to work together. Dan gives an example of an audience member at Bunker Labs, Michelle. In the hypothetical situation, Michelle can do everything well. To quote Heraclitus “Out of every one hundred men, ten shouldn’t even be there, eighty are just targets, nine are the real fighters, and we are lucky to have them, for they make the battle. Ah, but the one, one is a warrior, and he will bring the others back.” Michelle is the Warrior, she can shoot, she’s strong, you name it she does it better than everyone else.

Bunker Labs

War has been declared and we take Michelle and drop her in the combat zone all by herself because she’s so amazing. What is going to happen next? She’s going to die because no matter how good Michelle is, she’s eventually going to get tired and overrun. You can be the best, we take pride in being the best we can be at anything and everything, but eventually, you’ll need a team to support you. We hit on this a little bit in another article, the point remains just as important and so we’ll reiterate it.

Bunker Labs

Look at any successful leader or business owner and you’ll find that selecting people to fill key roles is one of their biggest strong points. No matter how smart and brilliant you are, you’ll still need to develop a great team to support your endeavors.


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John Fannin

John Fannin

John spent four years as a 0351, Infantry Assaulltman in the United States Marine Corps. He deployed twice to the city of Ramadi, Iraq with 3rd Battalion 7th Marines. After leaving the Marine Corps in 2008 John pursued a degree in Kinesiology from Texas Lutheran University. During his time at TLU, John was fortunate enough to play football for a year and serve the local community as a volunteer firefighter. After graduating John worked as a personal trainer for few years before coming to work at American Grit. John is also the proud owner of a great beard.